What does Bowery Insights offer?
We help businesses get represented accurately, and recommended, across AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Mode. Every engagement starts with an audit: we check whether these engines describe your brand, pricing, positioning, and offerings correctly, then identify where you're missing from answers you should be part of. From there, we build an ongoing strategy that turns AI visibility into qualified pipeline, not just impressions.
What is AIO, AEO, and GEO?
They're the three pillars of AI visibility, and the framework behind every audit we run. AIO (AI Optimization) checks whether AI engines describe your brand accurately. AEO (Answer Engine Optimization) measures whether you show up in the answer at all, across ChatGPT, Perplexity, Gemini, and Google AI Mode. GEO (Generative Engine Optimization) looks at whether you're being shown to the right buyer, at the right stage of their decision. Get any one wrong, and the other two don't matter.
How is this different from traditional SEO?
Traditional SEO competes for a ranked list of blue links. AI visibility competes to be the answer itself, often the only one a buyer sees. The signals overlap, but they're not identical: review presence, third-party mentions, and factual accuracy across the open web now matter more than on-page keyword optimization. We build for the surfaces where buyers are actually asking questions today.
Who do you work with?
We work directly with businesses selling high-consideration products or services, the kind buyers research before they buy. We also partner with marketing, SEO, and PR agencies as a white-label AEO specialist, so they can offer AI-visibility work under their own name without building the capability in-house.
What size companies or industries do you work with?
We don't specialize by industry, we specialize in how modern buyers decide. That means recurring-revenue businesses, technical products, complex B2B services, and companies in new or crowded markets, where buyers research, compare, and look for proof before they ever talk to sales.
Is there anything I need to prepare ahead of time?
No, you don't need an existing AEO strategy or technical expertise to start. It helps if you already have a website, a clear sense of your core offering, target customers, and main competitors, but we can build all of that with you if you're earlier-stage.
What happens during the free audit?
We test how ChatGPT, Perplexity, Gemini, and Google AI Mode currently answer the real questions your buyers ask, not just searches for your brand name. You get a plain-language readout of what's accurate, what's missing, and what's costing you visibility, plus a walkthrough with our team before anything moves to a paid engagement. No obligation attached.
What's a reasonable timeframe to see results?
Most clients see initial movement within 1–3 months. Meaningful gains in citations, recommendations, and visibility typically build over 3–6+ months, as content, reviews, and third-party signals accumulate. Timeline depends on your starting visibility, how competitive your market is, and how consistently recommendations get implemented. Worth being upfront about: answer engines can change their sources and behavior with little to no public notice, so even a well-executed strategy carries some genuine uncertainty.
Do you guarantee specific rankings or citations?
No, and we'd be skeptical of anyone who does. Answer engines don't publish ranking algorithms, and they change without notice. What we guarantee is a rigorous, evidence-based process: a full audit against real buyer questions, fixes prioritized by actual impact, and transparent re-testing so you can see what changed and why.
How much does it cost to work with an AEO optimization agency?
It varies by scope and how hands-on the partnership is. Every relationship starts with a free AI visibility audit, then moves into a Core or Growth retainer scoped to what that audit finds, not a generic package. If you need something more dedicated, we build custom engagements around it.